Home buyers are looking for amenities that signify a certain lifestyle, and that lifestyle involves homemade pizza served with a well-paired wine, according to Zillow’s annual Home Features That Sell Survey. The survey looked at marketing terms in home sales nationwide, but “pizza oven” and “wine cellar” were particularly popular keywords among Boston condo for sale listings.
Nationwide, homes that marketed these features sold for 23 percent and 31 percent higher than their expected values, respectively. The terms added even more value to “entry-level homes” priced in the lower third of their local markets, according to the survey. “Home purchase decisions can be emotional and a home may command a premium if it speaks to a home buyer’s aspirations,” explained Zillow’s Director of Economic Research Skylar Olsen.
Based on the survey results, it appears that many home buyers’ aspirations are centered around the kitchen. Professional appliances, outdoor kitchens and pot fillers were all in-demand features that could raise a home’s sales price, with “steam oven” the most popular keyword overall. Listings that included this term sold for 34 percent over the expected sales price nationwide, according to the survey.
Source: Boston condos for sale
Boston High Rise Condos for Sale in Downtown Boston