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This week I was at a coffee shop in Beacon Hill and I was sitting outdoors while doing a little work. While checking emails, a lady at the table next to mine, after seeing some real estate marketing on my table, asked if I was a Boston real estate broker After I said yes, she told me that she lived in a nearby building and that she had a friend that was thinking about selling their Boston condo. Naturally, I asked if her friend had an agent selected to sell it? She said that she was thinking about using one of the “Building” agents. What she meant by this was that she was talking to one of the “on site” agents that works for the developers. She mentioned that she was going to use them because in her words, “They really know the building!” It turns out that this agent also lived in the building.

While speaking with this very nice lady, it was interesting because she kept asking me some very good questions. One of the first things she asked me was whether it was really important  to really know the building? My answer was yes, but its more important to market the property on Google. As a Boston luxury condo specialist, I make it my business to really understand and get to know each building but when selling a luxury condo it is way more important to know how to market that building. With that said, I got out my tablet and showed her what I meant. I asked her to think like a buyer and then asked her a few questions. When we did some searches I pointed out many of my websites that showed up in those searches. I also pointed out that when we did some searches in regards to her building, this other agent that “really knows the building” was no where in site. More importantly, none of her listings showed up either. This is not uncommon with the onsite agents at these newer buildings. You will not find one of them that shows up with high rankings on Google or Bing. Some, not all, of these onsite agents don’t do a very good job of marketing. Part of the reason is that they typically don’t have to as the developer pays for all the marketing for new sales. When it comes to using one of these agents for resale, they are not the best choice for selling your condo.

Agents that specialize in selling condos (some again but not all) spend much time, energy and money to insure that they show up on Google and Bing because that is where condo buyers are looking. I personally have many websites that show up because that is how I get my clients listings in front of buyers. When a buyer knows they they want a  Boston luxury condo they will do some research on the building via the internet. They will check to see what the amenities are, what the condo fees might be. This is where my listings show up. In front of serious buyers.

You have many options to look at when selling your Boston luxury condo. To me, the most important two things to look at when hiring an agent to sell your condo  should be that the agent is a strong negotiator and second, they should have a strong marketing program that focuses on condominium buyers! How well you know the building does NOT put buyers in front of your listing!

If you are thinking about selling your Boston luxury condo or loft in the future, or know of someone who might be, please keep us in mind. We would love to sit down with you and share our very unique marketing program with you. Feel free to visit us online.

Boston Luxury Condos For Sale

All Boston Luxury Condos for Sale $500,000 – $15,000,000

Back Bay Boston  Luxury Condos for Sale $900,000 – $10,000,000

Beacon Hill Boston Luxury Condos for Sale $550,000 – $3,000,000

Charlestown  Luxury Condos for Sale $350,000 – $3,000,000

Fenway  Luxury Condos for Sale $450,000 – $2,500,000

Financial District Luxury Condos for Sale $850,000 – $12,000,000

Midtown-Downtown High Rise Luxury Condos for Sale $900,000 – $20,000,000

Seaport District  High Rise Condos for Sale $1,000,000 and up

South Boston Luxury Condos for Sale $650,000 and up

South End Luxury Condos for Sale $650k and up

West End High Rise  Luxury Condos for Sale $650,000 and up

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