In today’s blog post I’m going to discuss the importance of using the right words that describes your Boston luxury condo for sale. By using the correct key words in a listing description it will maximize its power to draw out emotion from the potential buyer. You want to use words that will visualize the buyer living in the condo. There’s an old marketing phrase in real estate that says; “people buy for emotional reasons and then they justify them logically.” When describing your property for sale make any general statement as specific as possible and with emotion.
A 3 year study was recently completed by National Association of Realtors regarding real estate description and its impact on the sale of the property. Here is a sample of what they found.
Words not to use:
- Repairs
- Motivated Seller
- Good Value
Words to use:
- Natural sunlight
- Updated kitchen
- Costume made
Perhaps the best way for me to show you the importance of words is to give you an example of a fictitious example a condo for sale using specific and emotion words in my description. For this example lets say its a Back Bay luxury condo.
This luxury condo is close to all amenities of life it has been lovingly maintained and cared for over the years from the panoramic views that provide an abundance of natural sunlight to the spacious interior rooms to the recently updated kitchen. This lovely condo is upscale urban living at its best. Imagine yourself as the next caretaker of the charming condo evoking the style and quality of a bygone era. You are buying a lifestyle not just a home.
Boston Luxury Condos For Sale
All Boston Luxury Condos for Sale $500,000 – $15,000,000
Back Bay Boston Luxury Condos for Sale $900,000 – $10,000,000
Beacon Hill Boston Luxury Condos for Sale $550,000 – $3,000,000
Charlestown Luxury Condos for Sale $350,000 – $3,000,000
Fenway Luxury Condos for Sale $450,000 – $2,500,000
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Midtown-Downtown High Rise Luxury Condos for Sale $900,000 – $20,000,000
Seaport District High Rise Condos for Sale $1,000,000 and up
South Boston Luxury Condos for Sale $650,000 and up
South End Luxury Condos for Sale $650k and up
West End High Rise Luxury Condos for Sale $650,000 and up
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