Hosting an open house is one of the best things you can do to identify prospective buyers and connect with other brokers who cater to qualified clients looking for high-end Downtown/Midtown real estate for sale. However, if you’re taking on this task yourself, know that a wine and cheese spread isn’t going to cut it. With the right presentation, service, and planning, you can make the most of this event and set the stage for a successful sale.
You Don’t Have to Have a Champagne Budget
Surprisingly, you don’t have to spend a lot of cash in order to make your open house shine. For instance, rather than hiring a DJ, create a virtual tour of the property that plays continuously on all available screens throughout the property while streaming preselected tunes through the intercom system. Not only will you have the music that you need, but you’ll also have the opportunity to showcase some of the property’s best features.
Make Your Event Seem Exclusive
Choose your wording carefully when drafting your invitations. Give people the sense that this is a limited opportunity to take advantage of something special. High-end raffles and car services are great ways to impress your guests while adding an air of exclusivity. You’ll also want to be diligent with your guest list.
Garner the Attention of Top-Producing Agents
Schedule private tours or make virtual tours of your Boston Downtown/Midtown high rise condo available online. This is a great way to garner the attention of busy professionals who might not otherwise have the chance to pursue this opportunity. Make sure that you showcase property features that are in line with the needs of the people who the top agents represent.
Timing is Everything
Rather than scheduling your open house in the middle of the day, think about hosting a cocktail event or a high-end, early morning breakfast. These hours are less likely to conflict with other scheduled activities. Knowing your market and having a basic understanding of individual schedules is important for getting a high rate of attendance.
Pay Attention to the Little Details
Presentation will have a major impact on how people respond to your open house and the overall impression you make. Small details that get overlooked can reflect poorly on the property, even if they are entirely unrelated to your place. Hire caterers that will provide excellent food while placing as much emphasis on aesthetics as on taste. Secure a team of seasoned professionals who can assist with walking tours, drink service and other efforts that make each person feel pampered and appreciated. Every effort that you make to ensure that guests are comfortable and relaxed will foster an atmosphere that is conducive to positive sales decisions.