SNAPCHAT FOR BOSTON HIGH RISE CONDOS

If you have spent any time recently with the younger generation, or online in the past few months, you’ve likely heard the word, “Snapchat”, being thrown around. And many of us, including myself, up until recently, are saying… “What the heck is Snapchat?” And more importantly, how does it apply to Boston high rise condo sales.

SO WHAT IS SNAPCHAT?

Snapchat is one of the more recent additions to the competitive world of social media platforms. A mobile app for both iOS and Andriod, Snapchat is a photo and video messaging app that has been exploding in growth over the past few months. You’ve probably started to see this little yellow ghost icon popping up in different areas of your life – in people’s profile pictures, on T-shirts, on marketing materials. That is Snapchat.

So how is Snapchat different from the other social media platforms and why is everyone flocking to sell Boston high rise condos? Snapchat has a few key features that separate it from the rest of the social media platforms. The biggest difference being that “Snaps”, or messages, pictures and videos, are temporary. A snap you send to your friends only lasts a maximum of 10 seconds and videos you send to your story are only available to viewers for 24 hours, then they disappear. You may think this is a little strange, especially since all the other social media platforms like Facebook, Instagram, and Twitter, are all about the likes and shares. Snapchat, on the other hand, is all about the user experience. Snapchat is meant to be fun, candid, creative, and even downright weird at times.

With Snapchat, you aren’t “competing” with others to see who is the most “popular” with likes and shares, hearts, stars, and retweets. It’s just you, your friends, and your followers, and whatever you want to share with them.

HOW DOES SNAPCHAT WORK?

I’ll be the first to admit that when I first started using Snapchat, I thought it was the dumbest thing ever. Then I started bumping into more and more people who were so stoked on it that I had to give it another try. After giving it a second chance, and sending a few awkward snapchat videos to friends, I was hooked.

Just like any other camera app, Snapchat starts by taking a photo or video. You can then make edits to it and then decide how you want to share it. You can private message your snap to individual friends, or you can upload the snap to your “story”. Private snaps can only be viewed once, and your story can be viewed as many times as you want within 24 hours of when the snap was taken. You can send snaps or messages back in response or even take screenshots. If you’d like, you can even save your snaps or your story to your photo album and share them on other online platforms.

SNAPCHAT FOR BOSTON HIGH RISE CONDOS

So what does Snapchat have to do with Boston high rise condos? Video is king these days and with real estate agents and professionals using the app, it can be a great way to keep in touch with others, while giving clients and followers a candid and behind the scenes look into the real estate world. We started using Snapchat for our business a few months ago and have had some amazing interactions, much more than we were even expecting. Being in real estate, every day is different for us, and we are often all over town and viewing many different properties. With Snapchat, we are able to give our viewers an intimate look into not only the real estate market, but our personal lives as well. Here are just a few ways that we are using Snapchat.

PREVIEWING PROPERTY

This is one of the coolest uses of Snapchat. As a Boston condo agent, we view so many different kinds of homes. From multi-million dollar mansions, to homes that are practically falling down. When viewing homes, we will take snaps of the properties, giving details of the home, valuable real estate advice and tips, and we also have fun with it too. The response has been awesome. We get snaps and messages back all the time from viewers saying things such as “That house looks amazing! How much is it?”, “That is my dream home!”, and “Where is that home located?”. If you thought people loved looking at pictures of homes online, viewing behind the scenes videos of homes is even better. Just think if you were on the market for a home and working with your agent. Your Realtor may send you a text about how they just viewed an amazing home that they thought would be great for you. That gets you excited right? Now imagine if they were sending you pictures and videos with explanations of the great features it has and why it may be a great fit for you. You can see how this can be a fantastic tool as a homebuyer!

REAL ESTATE TIPS AND ADVICE

Snapchat doesn’t have to be all fun and games, it can be a great tool for information as well. We have had viewers snap us with questions and ask us for advice. And how awesome is it that you can get a personalized video answering your questions sent right back to you? It is much more personal than an email! We tell our viewers all the time to reach out to us with any questions. They can even snap pictures of their homes and ask us what we think of them. “Should I redo my kitchen before listing my home?”, “What do you think of this flooring?”, “How could I make my home show better?” And the list goes on.